Impacting Tribal communities in Assam-Meghalaya border

This initiative focusses on creating livelihood opportunities for rural women by promoting the cultivation of indigenous spices such as turmeric, ginger, black pepper and king chilli in 24 villages of Kamrup and Ri Bhoi districts on the Assam-Meghalaya border.

The process includes building on local knowledge, adapting & introducing efficient technology and creating linkages with the market. The Project aims at closely connecting the beneficiaries and the market. The model is to reduce the cost of production and increase the profit margins of the targeted.

The primary focus of the initiative:

  •  Institution building in villages to ensure a sense of belonging and responsibility among the beneficiaries.
  •  Creating livelihood opportunities while conserving the ecology.
  •  Marketing of products by ensuring beneficiaries get the maximum benefit and a fair price for their produce.

Components of the Project:

  •  Creating awareness: A process to mobilise the community and build their confidence by sensitising the general public about the cause. This will help create a sense of responsibility and eagerness to contribute.
  •  Improved PoP (Package of Practice): Dissemination of latest technology to the beneficiaries through training programs and demonstrations on crop varieties, pest control.
  •  Grooming of Community Resource Persons (CRP): Improving the skills of local leaders (CRPs) by conducting capacity building training programs and organising exposure visits from time to time. This helps in confidence-building and making these women aware of the world beyond their rural horizons.
  •  Training and Capacity Building: Focus on overall sustainable development for the beneficiaries to generate consciousness towards environmental responsibilities.
  •  Institution Building:  Mobilise farmers into forming 150 farmer producer groups to promote collective farming and better adoption of technology.
  •  Provision of inputs to the Farmers:  Providing improved seeds/planting material, farmyard manure, vermicompost, etc. to the beneficiaries. This would enhance the crop quality and would give farmers a better price for the produce. Make the beneficiaries aware of the governmental schemes and how they can be implemented in their benefit.
  •  Marketing and Promotion: Preparation of a systematic action plan, for creating strong marketing linkages so that the beneficiaries can get the maximum benefit from their produce.
  •  Review and Monitoring: Regular review and to ensure beneficiaries sustain the benefits in the long run and inculcate in them a sense of empowerment.Through this program, we impact over 1500 women farmers.

Few glimpses of this initiative

1500 Daily flights
63 Domestic Destinations
24 International Destinations
300+ Million happy customers
250+ Fleet tall